Month: February 2014

Have you registered your horse with EQR?


When you register your horse(s) with EQR, the registration fee is a ONE TIME fee to enter your horses in our national database. The annual fee is a yearly membership, payable on the anniversary of your signup date each year.

What can you Register?

  • Register your brand
  • Horses with tattoo, BLM Brand or Microchip
  • Unbranded Horses
  • Show, Pleasure, Trail and Performance Horses
  • Mules, Ponies and Draft Horses
  • Unregistered and Grade Horses
  • Vehicles & Trailers

How can EQR Help?

  • Searchable national database
  • Protection after sale or re-homing
  • Theft protection
  • Natural disaster support
  • Link to law enforcement and agencies
  • Emergencies at home

What is the EQR Database for?

  • Each member has a personal profile where you can enter your horses, your brand, specific details about each of your horses as well as photos.  Your profile will be searchable by the public, though no one will be able to see your personal information, your brand and horse photos will be searchable within our database according to the keywords you used in each of your horse’s descriptions, as well as markings, brand, tattoo, microchip details.
  • Law Enforcement and other agencies of interest to equine emergencies, rescue and care have non-member access to our database.  They cannot see your personal information, such as name, address, phone, etc. However, they are able to search our database by horse location, description, brand, markings and other specific keywords.
  • Anyone can file a report with EQR about a missing, lost, found or stolen horse.  Someone finding a horse can take photo with a cell phone or digital camera of the horse, its brand or any identifying factors, and upload it to our site for assistance with determining an owner.  EQR will contact the owner personally, private information is NEVER shared with any non-official EQR administration staff.
  • In the event of a natural disaster, authorities, veterinarians, and other persons may submit photos or details of found horses for identification.  Branded horses will have a higher success rate for quick identification and safe return to their owners.
  • Typically, every state has a booklet of registered brands.  Law enforcement from each state are provided with such books.  They are not digitized traditionally.  Many officers do not actually have them on hand in the field.  Now, all officials have access to a searchable national database to assist efforts in locating owners and safely returning lost, stolen or displaced horses.  Our database is easily accessed by any computer, and even smart phones with service in the field!

These are but a few uses for the Equine Quick Response database.  Please follow our blog for ongoing articles providing information and education about our services and the many ways EQR is determined to assist the equine industry in keeping horses safe, and reducing concerns of horse owners.

Exclusive Member Savings


Molly’s Custom Silver continue to produce the finest quality buckles, conchos, and other silver products available in USA. We are very proud to be able to offer our members worthwhile savings on these outstanding products!


When you register with EQR, you will receive two opportunities for saving with Molly’s Custom Silver. Special pricing codes will be included in your membership packet you will receive in the mail after joining.

1. FIRST TIME PURCHASE SAVE 25% off ONE custom silver buckle AND the $50.00 design/set up fee waived.

2. EVERYDAY MEMBER SAVINGS OF 15% off other Molly’s Custom Silver products anytime as long as your EQR membership is maintained.


Once you have designed your own personal brand, Molly’s Custom Silver can provide you with a beautiful custom buckle displaying your brand and farm name. Can’t get enough of your brand? Purchase a buckle for each horse you own displaying your brand and have them mounted on your saddle pads.

More accessories to bling your brand for the world to see, and save 15% off all your purchases as an EQR member!

  • pendants
  • hat pins
  • keychains
  • bridle conchos
  • stirrups
  • money clip
  • snuff can lids
  • more!

Discounts do not include shipping.  Envision your beautiful design at:

Does Freeze Branding Hurt?

Contents of this article shared by Australian Master Brander, Tony Carter

Contents of this article shared by Australian Master Brander, Tony Carter-Smith

The first question most of us ask when considering freeze branding our horses is if the procedure causes pain and if  the application is humane.  To get the best answer, we decided we’d like to hear what a long time professional in the field had to say on the subject.  Pittsburg Foundry, the official branding iron supplier of Equine Quick Response, LLC, happens to have a long time client from Australia who has spent the past 25 years of his life in this field; Tony Carter – Smith PTY Ltd.  Tony gave us the following insights on the freeze branding process:

“Freeze branding is a safe, virtually painless and economical process. The brand is legible, permanent and can be read from a distance, this means your horse is less likely to be the target of thieves. It’s like your horse or pony having its own registration plate. Other methods of branding can be painful and quite often result in an uneven and unreadable brand.”  Tony Carter-Smith

The brand shown here within 1/2 hour of being branded

The brand shown here within 1/2 hour of being branded

What is Freeze Branding?

Freeze branding is a method of visibly and permanently identifying horses and ponies. Freeze branding, as the name suggests, is carried out by freezing the brand using liquid nitrogen to -196c and then applying to the skin for 6-10 seconds. This destroys the hair pigment so when the hair grows back it is white. White or grey horses will need a slightly longer application; this will destroy the hair follicle which will result in a hairless brand.

The Process

A small area on the animal’s shoulders is clipped and methylated spirit is applied to the clipped area, the brand is then applied. The horse/pony may be walked in a small circle or stand quite still  while the brand is being applied. They react differently but most times barely notice what is going on. Even foals cope well with this process.

The final product, Wadelee Obsession* show here 3 months later with his beautiful Freeze brand.

The final product, Wadelee Obsession* shown here 3 months later with his beautiful freeze brand.

The brand swells up after it is applied, but this swelling subsides within a couple of hours. The branding application is virtually painless to the animal.

Does it hurt?

The coldness of the application will help to act as an anesthetic; however the initial effect can cause slight discomfort. Many horses can be branded with little or no restraint but of course we don’t usually know which they are until after the brand has been applied. All efforts are made to make this process as stress free as possible for animal, handler and brander. As this application does not break the skin and does not cause ongoing discomfort your horse can be ridden, rugged and fed as normal.

How long before the brand shows?

Freeze branding is humane and therefore a gradual process. At first there will be little to see, then the old hair will die away and the new hair will grow through in the shape of the brand. This will take approximately 4 – 6 weeks.

Tony Carter has 25 years experience freeze branding horses. He works under contract to freeze brand and take DNA samples of all standardbred foals in Victoria, Australia, as well as the majority of the thoroughbred studs.

Tony Carter-Smith has 25 years experience freeze branding horses. He works under contract to freeze brand and take DNA samples of all standardbred foals in Victoria, Australia, as well as the majority of the thoroughbred studs.

Here in Australia all thoroughbreds and standardbreds (harness horses) must be freeze branded with registered brands and micro chipped.  This is recorded on national and state databases. Many other breeds are also freeze branded and micro chipped and their brand is recorded by their own horse association or society. We have a national/state microchip register.

Many people freeze brand their pleasure horses with unregistered brands but it serves the purpose of giving identity. In the southern states of Australia, most working horses are freeze branded now but in our larger states there is still some hot branding, mainly due to tradition, lack of liquid nitrogen in remote areas and cost.

Tony brands all types from Clydesdale to miniature and everything in between. He brands all standardbreds in this state and 75% of the thoroughbreds so this time of the year is busy for him. Probably the biggest difference we notice is that the brands in the USA are enormous compared to ours. Most Thoroughbred brands here are only one 1″ inch, which grow a little after application, but this gives a clear clean brand. Our brands are actually manufactured in Texas, it took them a while to figure out how we could use such “itty bitty” brands.

Good luck with the database service you offer in America. Cheers.

Robyn and Tony
Tony Carter-Smith Pty Ltd

With many thanks to Tony Carter-Smith for sharing the information contained in this article.  To learn more about Tony please visit his website:

*Wadelee Obsession is owned by Courtney Schleter & Jessica Herring of Wadelee Pony Stud, Mt. Gambier SA.