Month: January 2014

EQR Supports Targeted $1 Million Dollar Charity Event

PATHEquine Quick Response, LLC is very proud to lend support to the 2014 Charitable Shamrock PATH Ride Event as an industry partner. PATH International members help 56,000 children and adults with physical, mental and emotional challenges find strength and independence through the power of the horse, each year. Of additional interest to horse people is the fact that PATH International employs some 8,000 horses nationwide. The Shamrock PATH Ride Event, being conducted in behalf of the charity by the American Competitive Trail Horse Association, endeavors to achieve its goal of holding 1,000 charity trail rides for PATH International during the month of March this year, consequently raising a $1,000,000 for the charity.

The American Competitive Trail Horse Association (ACTHA) continues to enlist the charitable efforts of ride hosts, volunteers, riders and sponsors in support of this inspiring event. Trail rides are being scheduled throughout the USA, and urges that no effort is too small nor will go unappreciated.


Hosts across the country are stepping up to hold events in support of the Shamrock PATH Ride Event effort. Whether it’s one of ACTHA’s Arena Obstacle Challenges, held in any arena, ring or field, or ACTHA’s Competitive Trail Challenge, stretching over a 6 mile course, the association has the resources to help bring riders, volunteers and prizes to your event. ACTHA provides the liability insurance, and you are given personal assistance by one of their dedicated Ride Coordinators.

Hosts will need a location to hold an event, on public or private land, and a place to park 15-25 trailers. To learn more about the benefits of hosting an event, click ( or email

PATH International website:
The American Competitive Trail Horse Association website:

Equine Quick Response Memberships

When becoming an Equine Quick Response (EQR) member, you will have several membership levels to choose from according to your needs.  The EQR membership database is set to launch February 2014.  We invite you to consider protecting your horses with an EQR membership and look forward to providing a valuable service to horse owners nationwide.

ANNUAL Owner Membership Levels
Registration fees are one time payments to register your horse(s) with EQR.  Annual memberships are to be paid once each year, renewable upon the anniversary of your initial registration date.

PARTNER / $19.95 registration fee
            $14.95 annual membership fee.  Limited membership for horses without a brand.

HOBBY / $59.95 registration fee
            $19.95 annual membership fee. 1 to 4 horses.

FARM / $79.95 registration fee
              $19.95 annual membership fee.  5 to 9 horses.

RANCH / $99.95 registration fee
              $19.95 annual membership fee.  10 to 24 horses.

REMUDA / Call for special pricing
             25+ horses

Photo 1: Closeup of your brand

Photo 1: Closeup of your brand

LIFETIME / $50.00 per horse
Current members are eligible to purchase a lifetime registration for their horses.  Lifetime registration enables protection after the sale even if your membership is not maintained.  When providing a horse with a Lifetime membership, previous owners, contacts or persons of interest who registered the horse are responsible for maintaining accurate and updated contact information within the EQR database.  Reminders will be provided annually.

Photo 2: Right side of your horses, all 4 legs showing

Photo 2: Right side of your horse, all 4 legs showing

In the event a horse is recovered by law enforcement, animal control, sale barns, etc., regardless of time passed,  any reports made to EQR regarding the at-risk status of  any registered horse, contact will be made initially to any current member owner registered, if any.  If that party is not interested or able to initiate rescue efforts in behalf of the EQR registered horse, or if there is no member owner registered, the party registered under the Lifetime membership will be notified immediately.

Photo 3: Left side of your horse, all 4 legs showing

Photo 3: Left side of your horse, all 4 legs showing

The LIFETIME Membership registration is significant to breeders or trainers who sell horses and include EQR Lifetime Membership Registration for their colts or sale horses, or any person needing to sell a horse they care about and wish to provide a permanent lifeline to.  Regardless of how many owners the horse may encounter during its lifetime, the breeder/trainer/previous owner will always be registered as a person of interest and contacted should any reports be filed on that horse.

When registering your horses with EQR, each horse will require three photos to be submitted for their profile.  These photos will be used to verify identity, or may be used in national alert blasts to assist in the recovery of lost or stolen horses.

When taking your photos, be sure lighting is good and your background not too busy so that your photos clearly depict your horse, its build and markings.  These are not sale photos, so do not be concerned with setting your horses up perfectly, the primary concern is a clear view of each side and all four legs so that socks, stockings, etc. can be easily seen.

State Livestock Brand Agencies

Journey's End brand crafted by Pittsburg Foundry

Journey’s End brand crafted by Pittsburg Foundry

Equine Quick Response, LLC provides a valuable life-line between horses and their owners in the event of theft, loss, disasters or other emergency situations where horses may be separated from their owners. All branded livestock in our database can be easily tracked back to their registered owner or person of interest. It is crucial that our office work closely with law enforcement and state agencies regarding these processes. We also feel we have a responsibility to help inform our potential and existing members about the legal criterias associated with livestock branding, and encourage compliance with all state laws. While it is not our intention nor our place to police these policies, it is our duty to make the information about these processes available.

As an example, the state of Oklahoma does not require registration of livestock brands.  “State registration of your brand is not required by law.  Recorded brands,  however, take precedence over similar unrecorded brands when questions of ownership arise, placing the burden of proof on unregistered brand users in the event of controversy. Registered brands are prima facie evidence of ownership in a court of law.” Livestock Branding of Oklahoma Fact Sheet

In essence, while not registering your brand is permissible and within the laws of the state of Oklahoma, livestock owners who opt out of registering their brand cannot use their brand as evidence of ownership in a court of law, and in the case of disputes, the unregistered party will have the burden of proof over a registered party.  Additionally, should law enforcement attempt to identify livestock by an unregistered brand utilizing only the state brand book, there will be no record of ownership.  Horse owners who wish to obtain EQR brand registration in lieu of additional state registration will have a disadvantage over those who register with both the state and EQR with their membership.

Before branding, you will want to research the branding laws associated with your state of residence. In most states, your brand must be registered with the state prior to branding. Livestock owners are encouraged not to brand until their brand certificate has been issued. Not doing so may result in an infraction of laws of your state and could result in fines and/or jail time. This serves as a valuable protection to livestock owners, as a brand may potentially be used to verify ownership. When purchasing livestock already possessing a brand, check with your state about any necessary transfer, inspection or other requirements a new owner may need to fulfill. All these steps serve to help identify, verify ownership, and keep your livestock safe.

If your horse is not yet branded, you may still become an EQR member and register your horses.  As a convenience, EQR will provide you with brand registration forms necessary for your state should you opt to pursue such, and will also provide you with documentation of the legal requirements of registering with your state of residence.  Average fee for state brand registration is $20.00 and the process can take 2-3 weeks.

State Brand Registry Applications

 We will continue to add to this list state by state

For a comprehensive listing of state livestock brand and agriculture agencies click here >>

Mobile Marketing Technology in the Equine Industry

The QR Code on this card contains contact information that may be transferred to and stored directly to a cell phone address book

The QR Code on this card contains contact information that may be transferred to and stored directly to a cell phone address book

What Are QR Codes?
They come to us from Japan where they are very common. QR is short for Quick Response, they can be read quickly by a cell phone.   Once it is in your cell phone, it may give you details about that business, website or social media links, business card details you can immediately import into your address book, and even text messages.

The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.  You can load QR Scan Readers to your phone.

EQR's code taking users to our website

EQR’s code taking users to our website

How Are QR Codes Useful to Horse People?

You can generate QR Codes to take people to your Facebook page, Blog or other social media pages, and insert the QR Code file in fliers or advertisements.  Use the code to contain who/what/when/where details about an event you are hosting, or as a link to an event page you have created online.  Place QR Code on your business cards so your contacts can quickly and easily transfer all the information from your business card directly to their address book in their cell phone.  There are many useful applications you can use to help promote your farm, stable or ranch, your breeding program or events you may be hosting or promoting.

Note: Always be sure to test your QR Codes prior to publishing your marketing material.

Are QR Codes Safe?

Use common sense and scan only QR codes from trusted sources. Be careful when you are scanning a code on the street without verifying its source. While scanning a code featured in a magazine or newspaper article might be considered safe, you can’t be sure when it comes to QR codes found on the street or from unknown sources.

  • Choose your QR code scanner carefully. There are QR code scanners available on both the App Store and the Android Market that take security into the equation. For instance, QR Pal uses SafeScan to ensure that your every scan is secure. Symantec, the antivirus company, has also released the Norton Snap QR Code Reader that warns you against malicious QR codes and blocks unsafe websites.
  • Download an antivirus app. Even your mobile phone needs to be proactively protected from viruses. The good news is that there are a lot of free antivirus mobile apps out there that can help you.

Create Your Own QR Code

There are many QR Code generators available.  Here is a simple generator site you might try yourself:, or a more advanced generator:  You may also search the internet for other code generators that may better suit your needs.

Here is a brief video providing a helpful overview of QR Codes (for informational purposes only, not an endorsement).